What is the “Q” for Tourism Quality?
The "Q" for tourism quality is a renowned Spanish brand aimed at the voluntary certification of tourist services. An organization obtains the "Q" for tourism quality when it complies with the technical requirements established in its corresponding standard.
It brings prestige, uniqueness, reliability and accuracy to the tourism establishments that have obtained it as well as promotion through the Secretary of State for Tourism and the regional governments in Spain.
To obtain it, it is necessary to implement a management system aimed at providing customer service and continuous improvement. Its aim is to ensure visitors in the province of Pontevedra and throughout Spain the best possible tourism experience.
Who awards it?
The Institute for Spanish Tourism Quality (ICTE) is the body responsible for assessing the quality of tourism establishments and awarding the "Q" certification for tourism quality. This is a private entity, independent and acknowledged throughout Spain. Its objectives include:
→ Standardization: the creation and development of tourism quality standards, as well as their relevant reviews.
- Certification: it grants the "Q" quality certification to those companies that comply with the requirements established for the implementation of the quality system.
- Promotion: it is responsible for officially advertising the "Q" mark so that interested customers can identify it easily. It also promotes companies that have been already awarded the tourism quality certificate, by giving them more visibility.
- Training: offers specialized training to provide knowledge about the quality system and its correct implementation.
Advantages of the "Q" mark for tourism quality
Obtaining the "Q" mark for quality allows you to differentiate yourself from your competitors with a recognised guarantee mark granted only to those organisations, both public and private, that comply with a series of requirements related to the management, service and infrastructures of the organisation.
The mark offers advantages in two ways.